Thursday, July 31, 2014

A Farewell to Bowling

Tuesday, August 12th will be my last day at USBC.  I’ve accepted a position with AT&T in Internal Communications.  They want to change the way they talk to their employees and they think I can help.  Before I go… I’d like to say a few words to my bowling friends.

Six years ago I didn’t know there was oil on the lanes.  I did my best to sound like I knew what I was talking about on-camera, but behind the scenes I was asking a lot of questions and soaking up as much information as I could.  Bowlers and proprietors all over the country were very welcoming and helpful and I thank you all for that.

To those who have worked for USBC – fight on!  Your passion is contagious.  It’s easy for those of us who come from outside the sport to enter into the campus and get a bit lost in the politics and the association structure and get discouraged by what can seem like an impossible task.  Your love for what you do is the best asset the company has.  It makes believers out of those of us who didn’t grow up with bowling.   You make us all want to do better.

And don’t YOU get discouraged!  Yes, membership may be falling, but it’s NOT YOUR FAULT.  Most of the outside world has no idea what you’re up against.  These are the people who ask “what am I getting for my $20?”  They don’t understand that more than half of that money never gets to Arlington.  They see their fees go up but don’t realize that it’s been nearly a decade since USBC asked for a dues increase.  Never forget that you give them the standardization of the sport, rules, protection of their money, certified averages, tournaments, Team USA, a scholarship program, coaching, live streaming of events, continuing research, support of wonderful charities… the list goes on and on - and you do it all for nine dollars!  It’s the best deal I’ve ever seen and those who don’t see it simply aren’t paying attention.  You’re always going to hear from the vocal complainers, but I’ve been in bowling centers all over the nation and there are so many people who light up when they see that logo on my shirt.  Keep doing what you’re doing for those people.

I hear it all over the country – “how do we fix bowling?”  The truth is, that’s the wrong question.  Bowling doesn’t need to be fixed.  The game is fine... it's the perception that has to change.  You just need to find a way to let the rest of the world see bowling the way you see bowling.  The rest will take care of itself.  I should know.  You convinced me.

And finally, to the bowlers – somehow this is the hardest part.  I feel like an honorary member of a very special club.  I’ve been down there on the lanes with you in your finest and worst moments.  I’ve shared victories and failures… dinners and drinks… card tables and the grind of the road with you.  You always made me feel like I belonged in those moments.  Your honest answers when the camera was on, and your friendship when the camera was off, made all of my work better.  You welcomed me with open arms and for that I will always be grateful.

So now it’s on to a new chapter, but don’t worry, bowling… I’ll be watching.  Thank you so much for allowing me into your world for a little while.  I know I’m better off for it.